“ to create an inspirational and interactive online community sharing informative and quality editorial in finance, wellness and lifestyle for the 45+ demographic of Australia to live and invest with attitude "
Launched in mid 2007, SuperLiving.com.au provides the Australian 45+ market with a trusted, easy to use, online resource full of interesting and high quality stories and articles relating to finance, wellness and lifestyle.
SuperLiving.com.au is an online community providing real value, tangible benefits and connecting people with each other as well as with businesses that share, service or in some way caters for their interests, needs and attitudes.
Our audience, the fastest-growing segment of the Australian population, is excited about where they are at in their life and the choices that they are facing. They are comfortable researching products online and with disposable income in their pockets, are constantly looking for products and services to invest in. Whilst some are travelling, others are setting up interesting new businesses or losing themselves in a new project.
As part of the global publishing company Aspermont Limited, SuperLiving.com.au is leading the way in fostering positive attitudes towards ageing.